“We are told that this new digital world is making all of us more connected, more social. Social media dominates our lives, and even if it can easily be perverted to the anti-social, self-gratifying purposes of Greed as I discussed in a previous article, it does serve as a genuine means of fostering and multiplying relationships. Little wonder, then, that with the explosion of the “social,” we should find this quintessentially social vice of Envy rearing its ugly head. Part of the problem is simply that we are likely to have many more “friends,” or at least acquaintances, than we would have had before. If it is our friends whom we are most likely to envy, most likely to compare ourselves with and to compete for reputation with, then the more we have, and the more whose accomplishments we keep track of, the more occasions we will have for envy” (Brad LittleJohn).